Overview

Class 3 Content Development | Turn creative vision into strategic content that engages and converts your audience.

Content Development teaches designers how to turn their collections, expertise, process, story, and point of view into strategic marketing content.

Rather than chasing every social media trend, participants will learn how to develop a repeatable content strategy that supports their brand goals and speaks directly to their audience.

The seminar explores the difference between content that simply gets attention and content that builds awareness, credibility, community, and conversion.

What Participants Can Expect to Learn / Take Away: Participants will learn how to:

• Develop a strategic content marketing framework

• Establish content pillars aligned with their brand

• Identify the difference between educational, inspirational, relational, and promotional content

• Tell their brand and collection stories through content

• Create content around the designer, product, process, and customer

• Develop editorial and social media concepts

• Repurpose one idea across multiple platforms

• Create content that moves customers through the buying journey

• Incorporate photography, video, written content, email, and social media

Develop a sustainable content workflow

• Understand basic content performance metrics

• Connect content strategy to business goals rather than vanity metrics

What to Bring:

• Note-taking supplies (laptop, iPad, or pen & paper)

49.87

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